Nothing feels like being a drummer.

Zildjian website and brand redesign

Come to find out, nothing feels as good as being a drummer on stage—it's the best seat in the house. This is one of my favorite projects to date because of the strategy behind the design and marketing that fueled how Zildjian—the world's premier cymbal makers—thinks about itself and does business. We brought their thinking forward, from being a product focused company to being the leader with a stronger concept and message than ever before.

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"From pitch to final product this project was a blast. I love pushing brands forward thoughtfully—out of collaboration and research. The strategy that came out of this project changed Zildjian both internally and externally."